Summer Collection
A vibrant, densely packed floral composition photographed on a clean white field, the bouquet a carefully balanced union of magenta, cream and deep purple tones that would sit beautifully on a drawing-room table off Pall Mall. Dominant are several large magenta Gerbera daisies whose saturated, almost fuchsia faces and concentric rows of petals radiate cheerfulness; their dark, detailed centres provide visual grounding. Interspersed to temper that brightness are creamy white roses, their petals layered and slowly unfurling with a soft, classic perfume that brings a quiet, romantic counterpoint. Threads of deep purple Alstroemeria (Peruvian lilies) weave through the flowers, each trumpet-shaped bloom marked with delicate speckles and streaks that suggest depth and a gentle, exotic flair. The bouquet is wrapped in abundant, glossy greenery-broad leaves and slender sword-like foliage-that sculpts the silhouette and plays with light and shadow, adding fresh, verdant contrast. A clear glass vase is subtly visible at the base, revealing trimmed stems and giving the arrangement an airy, transparent anchor. As a local florist in St James's I picture this piece arriving by hand for a birthday on Jermyn Street or for a small gathering near St James's Park; Florist St James's prepares it with the freshness and attention to balance that neighbourhood customers expect, and we can arrange delivery across St James's and nearby Mayfair on the same day when stems are available. The overall impression is joyful, elegant and thoughtfully contemporary-perfect for celebrating, thanking, or simply brightening a home.
MESMERIZING HARMONY
£49.00
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Whenever I design bouquets for St James's, I strive to capture the area's understated elegance, and this particular arrangement reflects just that. Blush-pink gerberas and expertly formed pink roses dance together, their soft tones gently merging as if inspired by the early morning mists along The Mall. Rich purple statice provides contrast, much like the vibrant cultural pulse of Jermyn Street, while dew-fresh greenery anchors the blooms, offering coolness and serenity reminiscent of a stroll through nearby Green Park. All are elegantly displayed in a clear glass vase, the subtle interplay of colour and form inviting you to linger, just as the art at the Royal Academy does. Whether chosen as a spirited get-well bouquet or a stylish touch for a St James's apartment, this arrangement emanates joy and expert craftsmanship. Each petal and leaf is placed with careful artistry, echoing the classic refinement and creative spirit that define the heart of St James's.
PINK DAZE
£49.00
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Awash in sunshine and vibrant hues, this Gerbera daisy bouquet is a luminous tribute to the elegance and joy found throughout St James's, SW1. Inspired by the classic architecture and leafy boulevards of the neighbourhood, the arrangement features large yellow, orange, and magenta Gerbera blossoms packed tightly in joyful profusion, their velvety petals offset by dramatic dark centers. Soft, dense leaves weave between the flowers, introducing lush texture and a hint of natural woodland fragrance that calls to mind the quiet corners of nearby St James's Park. Expertly hand-tied, the stems are gathered into a clear glass vase, visible beneath layers of rustic kraft paper and shimmering, crinkled cellophane-a visual nod to both modern floristry and timeless British refinement. A piece of natural twine encircles the bundled stems, securing a simple white gift tag with a delicate red rose motif and partially hidden text, suggesting care in every detail. Speckled light dances over the bouquet, accentuating its freshness and the hopeful energy it brings-perfect for a celebratory gift, a thank-you for a neighbour near Piccadilly, or a spirited addition to the table in a St James's townhouse. Every angle of the composition speaks of artistry and cheerfulness, inviting admiration and joy.
SUNNY GARDEN
£49.00
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Radiant and generously packed, this mixed rose bouquet presents itself like a celebration captured in blooms. Against a stark white background the arrangement reads as a rounded, full dome where large hybrid tea roses unfurl their silken layers beside clusters of smaller spray roses and tight buds, giving the piece a sense of movement and stages of bloom. The colour story sings of optimism: sunshine yellow roses and soft creamy whites sit harmoniously with a spectrum of pinks-from gauzy blush to electric fuchsia and a few sweet pink-and-white bicolours-while richer burgundy accents anchor the palette with romantic depth. Dark glossy foliage, likely ruscus or similar evergreen leaves, is woven through the flowers, offering contrast and an almost woodland framing that makes each hue pop. At the stem base a broad red satin ribbon is tied into a prominent bow whose long tails drape gracefully, and a small white tag bearing the words "Happy Holidays" peeks from the knot, lending a festive note. The lighting is gentle and clear, catching the satiny sheen of petals and the slight dewy texture of newly cut roses; the imagined aroma is fresh, subtly citrus and sweet, evoking a London spring morning. I can picture this arrangement brightening a family table after a walk through St James's Park or lifting spirits in a townhouse off Jermyn Street-an elegant, joyful gift meant to celebrate and comfort in equal measure.
CRAZY IN LOVE
£69.00
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This elegantly arranged bouquet, photographed against a pristine white field, centres on vivid deep-pink roses surrounded by poised white lily buds, offering a harmonious contrast that feels both joyful and refined. The roses sit fully open in the middle of the design, their layered petals fanning out in rich shades of fuchsia and blush that create a textured, almost painterly surface. Rising among them are lilies in various stages: slender closed buds promising to unfurl, and a few just softening at the edges to reveal pure white trumpets. Lush green foliage - a mix of broad, glossy leaves and finer, lighter-green sprigs - wraps each bloom in a verdant frame, while small clusters of darker burgundy or reddish-brown fillers are woven through to add shadow and complexity. The clear glass vase, gently tapered, holds fresh water through which the green stems are visible, reinforcing the sense of freshness and craft. Light plays across the petals and leaves, suggesting a bright interior space like a boutique on Jermyn Street or a kitchen table near The Mall, where morning light would make the colours glow. The arrangement conveys a hopeful, celebratory mood without excess; it reads as a considered gift for Mother's Day, an intimate anniversary, or a thoughtful thank-you. A florist's hand is evident in the balanced silhouette and restrained accents, making this bouquet a quietly confident choice for delivery to a St James's address or as a polished centrepiece for visitors from nearby Mayfair.
CRUSH ON YOU
£65.00
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There is an unmistakable sophistication in this floral arrangement, thoughtfully crafted by a florist attuned to the classic style of St James's. Central to the bouquet, pale lilac roses appear freshly coaxed open, their gentle aroma mingling with a hint of spring air-an impression reminiscent of a stroll under the blossoming trees near Green Park. Vivid fuchsia Gerbera daisies form a lively halo around the roses, their dark-centered faces brimming with energy. Interspersed are smaller magenta chrysanthemums whose lush, velvety petals create a pleasing tactile variety, delicately balanced by ethereal sprays of white baby's breath. The bouquet is encircled by shining, dark green foliage, grounding the exuberance of the blooms with a nod to the manicured gardens of St James's. Resting within a gently cracked glass vase and tied with a simple raffia bow, the arrangement feels as personal as a hand-delivered note left at a neighbour's door. A white rectangular gift tag flutters from the vase-a quiet invitation to enjoy the care and elegance local florists bring to their craft. This display, perfect for birthdays, thank-yous, or thoughtful celebrations, blends tradition and modern flair, celebrating the artistry and warm spirit of the St James's community.
DAY BRIGHTENER
£55.00
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DEVOTION
DEVOTION
£57.00
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A luminous, emotion-rich bouquet captured on a pristine white backdrop, where every rose seems composed to speak softly of affection. The arrangement is tightly rounded and luxuriously full: oversized classic roses in pale, pastel pink spill open with velvety layers while creamy white roses offer luminous highlights that brighten the composition. Scattered among them are bold fuchsia roses - a saturated magenta-pink that injects joyful energy - and a few tender lavender roses that cool the palette with a whisper of lilac. Small spray roses, primarily cream with faint pale-yellow centers, nestle into the crevices to give the bouquet a multi-scaled texture and a sense of handcrafted depth. Polished dark green foliage, probably ruscus or salal, threads throughout the blooms; the glossy, elongated leaves punctuate the colour story and lend the piece a fresh, garden-picked look. At the base, sturdy stems are expertly gathered and finished with a wide, soft pink satin ribbon tied into a poised, flowing bow whose satin sheen catches the soft studio light. The visual balance and the tactile contrasts - smooth ribbons, velvety petals, firm stems and shiny leaves - create an arrangement that feels both celebratory and intimate. Perfect for expressing love, gratitude or congratulations, this bouquet exudes timeless elegance and a faint rose fragrance, suitable for occasions from Mother's Day and birthdays to anniversaries, and ready to be delivered with care to homes and offices around St James's and adjoining Mayfair and Piccadilly streets.
GLAMOUR
£67.00
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In this refined studio image a single, large creamy white oriental lily commands attention at the bouquet's centre, its pristine petals unfurling to expose delicate pale yellow stamens and a pale green pistil that anchor the design. Surrounding the open lily are many tightly closed and partially opened buds in soft lime-green and buttery yellow, suggesting unfolding life and future blossoms. Scattered among them, velvety red rosebuds and small roses in deep, passionate crimson add classic romantic punctuation, their compact forms intensifying the red against the lighter lilies. The arrangement is supported by a layered palette of foliage: glossy, broad dark green leaves give structure, while arching palm-like fronds in a lighter emerald hue spill outward to create movement and elegant lines. Cool-toned eucalyptus stems with rounded, silvery leaves are woven throughout, softening edges and adding a muted, contemporary texture. All elements are gathered in a plain clear glass cylinder; the pale green stems are visible through the water, lending a fresh, botanical honesty to the composition. Shot against a bright white background, the bouquet's colours and textures are crisp and focused, the lighting bringing out petal translucence and leaf sheen. Imagine the mingled scent of heady roses and powdery lilies, a tactile mix of velvety petals and smooth waxy leaves. This is the kind of thoughtful, balanced arrangement you might choose for an anniversary, congratulations or a refined celebration in St James's or for delivery across Piccadilly and Jermyn Street. Prepared with an attentive florist's eye, it reads as both pure and passionate.
INSPIRATION
£65.00
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This photograph captures a generous cluster of about twenty-four freshly cut pink roses, their heads arranged in a rounded, tightly packed dome and displayed in a simple clear glass vase so every stem and vein of leaf is visible. The roses graduate in colour from concentrated magenta at the inward-spiralled centres to softer pastel pinks out toward the outer petals, where hints of cream lightly edge some blooms; the effect is gently painterly, with each flower contributing to a harmonious whole. Glossy green foliage nestles among the blossoms, adding depth and a cooling visual counterpoint to the warm pinks, while the water-lined stems seen through the vase reinforce the bouquet's freshness. Bright, neutral lighting accentuates the satin-like petal surfaces and the fine folds of each rose, inviting you to imagine their subtle, fruity-rose scent and the velvety touch of layered petals. The arrangement exudes classic romance and joyful abundance-a refined gift for anniversaries, milestone birthdays, or to console and comfort. As a florist who knows the rhythms of St James's and the nearby Haymarket cafés, I often recommend this style for clients wanting a timeless floral gesture that reads beautifully in both modern apartments and period townhouses. The composition feels simultaneously intimate and formal, a display that honours the ritual of giving with understated elegance.
LOVE IN THE AIR
£64.00
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A striking, full-bodied bouquet of deep pink oriental lilies sits in a clear, simple glass vase, photographed against a crisp white backdrop to highlight every botanical detail. The eye is drawn to the generous heads of fuchsia and rosy-pink lilies, each flower spreading six broad, gently recurving petals that graduate from a saturated pink rim into a paler, buttery-green throat. In the centre of each bloom, chartreuse-yellow zones blend into creamy whites while dark burgundy stamens stand out, feathered with pollen for tactile contrast and visual drama. Interwoven with the open flowers are numerous buds at different points of readiness-some tightly furled and poised, others beginning to unfurl-offering the quiet promise of days of evolving colour. Robust, glossy green leaves provide a deep, supportive backdrop and balance the composition, their lance-like shapes emphasizing verticality and movement. The transparent vase reveals healthy green stems submerged in clear water and nods to the meticulous conditioning that keeps lilies lasting longer in the home. The image conveys not only visual beauty but a suggestion of warm fragrance and the tactile smoothness of the petals, like satin warmed by sunlight. This bouquet reads as an elegant gift for celebrations, a thoughtful sympathy piece, or simply a way to brighten a Georgian apartment or contemporary flat in the St James's quarter, where the vivid pinks would contrast joyfully with the neutral interiors typical of the area.
VIBRANT DELIGHT
£60.00
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Envision the delightful experience of embracing this stunning bouquet crafted by a seasoned St James's florist-feeling the lush, velvety petals of scarlet roses and chrysanthemums, with peachy-salmon roses adding gentle highlights that glow like soft streetlights along Pall Mall in the evening. Threaded between are airy sprigs of gypsophila, fine as frosty flakes settling on the lawns near St James's Park, lending the entire arrangement a whimsical, elegant lightness. The sturdy stems, set in a clear glass vase filled with pristine water, promise enduring freshness typical of same-day St James's flower delivery. Every detail has been curated with expertise, from the dynamic contrast of bold reds and soft peach tones, to the lively green foliage forming a lush, fragrant base. The bouquet's delicate perfume-hints of sweet rose and verdant leaves-offers an uplifting, celebratory note, suitable for dinners near The Mall, milestone birthdays, or special moments with someone cherished. Each element is a deliberate choice, reflecting the care and artistry of St James's local florists, and bringing a touch of natural splendour into the heart of this celebrated London neighbourhood.
WONDROUS BLOOMS
£50.00
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